As a Korean-American, female entrepreneur based in the heart of Los Angeles and Orange County, I am proud to lead EXPColors and represent Cali Crème Basics. With more than 35 years of hands-on experience in apparel manufacturing, product design, operations, and full-package event merchandise, I have built a company rooted in expertise, sustainability, and integrity.
At EXPColors, our mission is clear: to create efficient, production-friendly processes that minimize our carbon footprint while working only with reputable, socially compliant partners. We believe that doing things the right way — ethically, responsibly, and with care — builds lasting value for our clients and our community.
One of the most important lessons I’ve learned along the way is simple:
“Focus on your core competency, stay in your lane, and do not overcommit.”
That is why EXPColors was built on a collaborative agency model. By connecting with trusted experts across design, sourcing, manufacturing, and logistics, we are able to deliver a full spectrum of branding and production solutions while staying true to our strengths.
Whether you need small-batch production or full-scale brand support, EXPColors is your one-stop sourcing and production partner. We believe branding should be simple, seamless, and accessible — and with the right team by your side, it can be.
Always rooting for your success,
Soosie Sohn
Founder, EXPColors